Nastja Meaningful Jewellery

This is a story about a successful entrepreneur Nastasja Colaric, founder of Meaningful Jewellery from Zagreb. A young graduate of environmental engineering has focused her career on the production of attractive and high quality jewellery with cosmic symbols, semi-precious stones, gold-plated and natural silver.

Nastja Jewellery is quickly becoming a fashion treat for fashionable ladies and women.

Passion towards jewellery craftsmanship is part of Nastasja's life since high school days, but back then she couldn't imagine her hobby will eventually turn into profitable business. She graduated in Vienna and quickly found a job in Austria. After becoming a mother, she started thinking about making changes in her life.

"Since my mother is an interior designer, my entire life has been surrounded by colors and shapes. Even today, in everything I do, whether it's a trip, a walk through the city, or watching television, I always look at colors and think about how to achieve harmony between shapes and colors," Nastasja begins her story.

After three years of working in a large enterprise in Vienna, she decided to launch her jewellery line.

Nastasja is using Etsy as one of her sales channels but soon she began to decided to launching her own web shop, thinking it will make her products easier to market. She was looking for a solution that would be connected with her accounting and inventory management in real time. While googling she accidentally found out about Backstore and decided to give it a try.

What she got with Backstore is much more than just the software. Backstore organized her business and has exceeded her expectations. Nastasja also doesn't hide her satisfaction with the fact that the software is very straightforward and easy to use. Additional bonus is a high quality customer support.

Given that Nastasja's main income comes from consignment sales, the main goal was to easily track sales by each store and to always have a clear real-time overview of stock supply at every store.

"Using Backstore I can create separate warehouses for every store that sells my jewelry. I always know how many products I have on stock in each store without the extra work of managing sales and restocking on my own. The little things, like creating invoices, have never been easier", says Nastasja.

Nastasja is using Backstore's work orders to quickly record materials used for every piece of jewelry she creates. She records purchased materials into Backstore and based on bill of materials she always knows how much material is needed for particular piece of jewelry.

Nastasja has implemented the perpetual inventory system in her company's early days because she wanted to ensures an accurate stock supply data in real-time.